WATCH: Nike already has Kelce on their roster in North America, but wants him to be the face of their new ads in Asia, where Taylor recently performed six sell-out gigs.

Football is growing in popularity and with the connection to the Cruel Summer star, Nike bosses believe having Kelce on billboards and in commercials will see profits increase dramatically.

An insider claims his reputation has “exploded” in recent months and he is now being seen as “one of the main athletes to be the face of the brand in the next campaigns in this part of the world.””With his skyrocketing career and his relationship with Swift, that helps him get massive numbers of new fans in Asia,” confirmed the source.

Kelce, currently in the third year of a $57 million deal that expires at the end of the nextCalvin Klein also wants him to represent their brand, with the fashion company floating the idea of him becoming a brand ambassador on a three-year contract.

They want him to model for U.S. and international campaigns, while Samsonitebecome brand ambassadors, following the pop sensation’s hugely successful visit to during her Eras Tour.

A source told The U.S. Sun that the power couple are “the perfect target to become ambassadors for Singapore at the international level.”