Taylor Swift helps fellow NFL WAG Kristin Juszczyk reach 1M followers on Instagram after popstar was one of the first to wear her custom jackets to a game

Travis Kelce has helped Kristin Juszczyk reach one million followers on social media after wearing one of her custom-made, NFL jackets earlier in the postseason.

Juszczyk – the wife Arrowhead Stadium in the Wild Card round.

‘Came home to the latest sweetest surprise from @partiesandpetals!! Can’t believe one million of you guys follow me,’ Juszczyk shared as a caption to a post of her standing in front of white and gold balloons. Before Swift propelled her clothes to a new level of attention, the 29-year-old designer built a following online by repurposing jerseys into more high-fashion pieces – corsets, suits, skirts – for herself as she attended 49ers games to support her husband.

Her NFL chic couture has spread to other players’ partners and supporters across the league, including Simone Biles and Taylor Lautner.Before Juszczyk sent Swift and Mahomes jackets for the January 13 game, she had about 100,000 followers, according to Social Blade. That’s a growth of 900,000 in 42 days.

With her official license in hand, Juszczyk designed puffer vests commemorating Super Bowl LVIII, sported by celebrities. One such vest sold for $75k with proceeds going to the National Breast Cancer Foundation, according to The Associated Press.

Juszczyk herself wore a jacket stitched from jerseys, an ode to her husband’s football career, for Sunday’s big game.

She is now aiming to come up with NBA fandom gear and has designed a custom Golden State Warriors jacket for Steph Curry’s wife Ayesha, according to multiple reports.

It’s unclear when the clothing item will be released.