OLIVER HOLT: For all the focus on Travis Kelce and Taylor Swift, the Super Bowl was a magnificent and inspiring contest between two great teams… sport put showbiz firmly back in its box!

City Chiefs, she got up from her seat in a private box, chugged a drink faster than her friend and slammed the empty glass down on a table-top triumphantly. The footage may be played more often than anything that happened on the pitch.

There was a kiss between Kelce and Swift when the game was over and the Chiefs had triumphed 25-22 in overtime. That was the picture every photographer and every news network had wanted. Kelce hijacked the trophy ceremony, too, by serenading the Allegiant Stadium with a particularly gruff and hoarse rendition of Vivawho have become a cultural phenomenon all of their own, the most potent (and lucrative) joining of sport and the music industry that we have ever seen. It was the first Super Bowl in Sin City and it did not disappoint.Sport won at the Super Bowl. There was no doubt about that.

Sport put showbiz back in its box. The rest was fun. The rest was window dressing. But at the core of the evening was an enthralling, gut-wrenchingly tense, inspiring battle between two teams, the Chiefs and the San Francisco 49ers, desperate to win the biggest prize in American sport.