NEWS
REVEALED: Taylor Swift’s £billion boost to Britain as million fans set to attend 15 UK dates
reports, a consumer spending report by Barclays has found that Swift’s UK fans are projected to spend almost £850 each when attending her shows – which will significantly benefit the UK’s experience economy.
It is noted that one in five of the 1.1million ticketholders for the singer’s 15 UK dates across June and August will purchase new outfits specifically for the concerts. However, most of the expenditure will go on accommodation, tickets, transport and merchandise.Titled ‘Swiftonomics’, the document shows that the spending by fans for one ‘Eras Tour’ gig is over 12 times the average £67 cost of a night out in the United Kingdom.
The average price for Swift’s live shows is £206. When tickets went on sale last summer, it resulted in a 15 per cent increase in UK entertainment spending.
Barclays’ report has broken down the average additional spending for Swifties attending the upcoming UK dates, including accommodation costs (£121), transport (£110) and merch (£78).
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