EXCLUSIVE Why Taylor Swift STILL needs to protect her billion-dollar brand amid Travis Kelce romance – as expert warns NFL star’s recent ‘behavioral missteps’ could become a ‘problem’ for singer

‘What will matter is the extent to which he stays on the straight and narrow – and doesn’t embarrass himself or her – and related to that, how she deals with it should be become a persistent problem,’ he added.

Travis’ antics not only have the potential to tarnish the Reputation singer’safter the game.

‘I got the greatest coach this game has ever seen,’ Kelce said to reporters. ‘And I owe my entire career to that guy and being able to control how emotional I get and I just love him, man.’

A few days later, Travis’ spectacularly insensitive decision to party hard after a mass shooting at his Super Bowl parade drew even more anger from the public.A GoFundMe page shows a pair of $50,000 donations from his charity, the Eighty-Seven & Running Foundation – an organization that aims to help ‘underserved youth strive to become productive citizens.’

Despite Travis’ public displays of repentance, Taylor, as brand expert Hanft claimed, needs to be careful about her future with the athlete to protect her brand, which Bloomberg puts at $1.1 billion, thanks in part to her massive 146-date worldwide Eras Tour and its subsequent tour movie.

It comes after Forbes estimated Swift had a net worth upwards of $740 million in July.

Swift stands out as one of the rare individuals who achieved billionaire status predominantly through her music and performances, according to Bloomberg.

Citing publicly disclosed and traceable assets and earnings, her wealth is mainly derived from an extensive discography, ownership of five homes, and income generated through streaming deals, music sales, concert tickets, and merchandise.